Signature Research From Forrester

It will provide valuable insight that will aid the B2B sales process because you can speak to how your offering will help your prospect serve their customers. Use these account-based selling tips and you’ll develop an approach that helps you close more B2B sales — right away. When you are regularly measuring and striving to improve the results of your organization’s B2B sales metrics, you and your team are able to improve productivity and overall performance. That relationship is harder to create over the phone or through email. As part of your sales process, you should be able to identify and track where your prospects are in the sales journey.

We can customize these core audits to identify areas for improvement or design a new one built precisely to your company’s unique circumstances. Audits can focus on any number of areas, from the industry and market to public relations, messaging, marketing collateral and websites. Interviews with multiple audiences are a great source of information on what’s working and what isn’t.

We help orient your business around your customer to drive more meaningful human connection and design inspired products, services, and experiences. Global NR is a global network of market research agencies offering qualitative and quantitative research expertise worldwide F’inn is a strategic insights company that empowers organizations​ to uncover meaningful insights ​that inform and drive change​. C+R Research, a full-service marketing b2b market research services insights agency, delivers great research, deep perspective, and committed client service.

The Role of Focus Groups in B2B Market Research

“It unlocked a number of different metrics and performance insights we couldn’t see before.” Demandbase helps you identify customer activity and buying signals so you can act at the right time to retain, grow, and expand your most valuable accounts. Demandbase shows which accounts are active, who’s involved, and when to engage, so sellers can focus their time, reduce wasted effort, and improve win rates. Demandbase helps you focus programs on the accounts and buying groups most likely to convert so you can drive more pipeline, reduce wasted spend, and prove what’s working. Demandbase connects teams around shared pipeline priorities so everyone can focus on the opportunities most likely to drive revenue—and act on them. Connect account, buying group, and engagement data so your teams can identify what matters and act with clarity.

• Logica Research offers many different solutions, including brand equity, product development, and buyer journey research.
• Audits can focus on any number of areas, from the industry and market to public relations, messaging, marketing collateral and websites.
• Smart marketers are using AI to create thousands of micro-segments and deliver relevant experiences at scale.
• Our guide unveils strategic approaches for optimal B2B sales success, ensuring your tactics are not just present, but perfectly placed for maximum impact.
• Encourage them to create their own social media channels and share about life at the company.

Our research methodologies can solve your toughest business questions

Buyers are becoming less receptive to aggressive marketing and more inclined to buy from companies that tailor their approaches and add value at every stage of the sales process. Making an effort to keep customers delighted, engaged, and onboard is objectively more lucrative for B2B organizations than deprioritizing them. Additionally, sales teams should work across departments to create and maintain product-oriented hubs like knowledge bases and FAQ pages. All of those products represent software solutions businesses can leverage for broader business interests. These solutions might include CRMs, project management software, or conversational intelligence programs. Obviously, this list of differences isn't exhaustive, there are several other differences between the two brands of sales — and if you want some additional context, check out our post on B2C sales.

Dun & Bradstreet focuses on entity-level business information built from standardized business attributes and identity resolution signals with dataset lineage that supports audit-style review. Both approaches emphasize traceable records, but IDC output structures more directly into measurable baseline datasets used for time-horizon comparisons. Gartner provides market guides and research notes that support quantified decision points using comparative frameworks and documented synthesis of primary and secondary inputs.

B2B Personalization Statistics

Gartner and IDC deliver benchmark-grade reporting through structured analyst outputs that include comparative ratings, market sizing, and adoption or spend segmentation. That same traceability focus also supported ease-of-use and value because the reported outputs were described as structured for quantified baseline and benchmark decisions with reproducible methodology records. NielsenIQ’s dashboards can require analyst setup for consistent cross-report metrics, so governance-grade comparisons need a documented metric mapping approach. These pitfalls also show up when teams treat benchmark-grade reporting as if it were a quick directional snapshot, even though several providers position reporting depth and documentation as core value drivers.

Our proprietary AI-powered research platform delivers faster insights, better data quality, and deeper analysis. B2B market research studies the attitudes, behaviors, and decision processes of business buyers — the professionals who evaluate, select, and purchase products and services on behalf of their organizations. Knowledge underpins success in exploring new markets, taking products to new audiences, testing messaging and understanding the most effective ways for approaching lesser-known audiences. Curating online and offline communities comprised of leaders in similar roles across different disciplines and functions enables our researchers to ask probing questions, cull feedback and simplify complex business problems with potent solutions.

The buyer search landscape has evolved into a fragmented ecosystem where discovery occurs across traditional search engines, AI platforms, and community-driven sites. The winning strategy for 2026 centers on bite-sized video content that delivers immediate value. Our consultative methodology ensures precision at every stage, from identifying participants to designing memorable experiences. Our engagements are built to inspire conversations, accelerate growth, and extend impact far beyond the event itself.

With 2025 data showing how fast customer expectations are tightening and how that pressure is reshaping loyalty, this page highlights the specific experience signals B2B leaders can’t afford to miss. He focuses on helping businesses align marketing, sales, content, campaigns, and technology around measurable growth outcomes. Prompt crafting and tool proficiency help maximize agent performance. What skills do marketing teams need to work effectively with AI agents? Tie these metrics to broader strategic goals like revenue impact, customer satisfaction, and innovation outcomes rather than technology adoption alone. Risks include data quality and integration complexity, which can lead to poor decisions, increased compliance exposure, and system failures.

Rival Technologies is a mobile-first conversational market research platform that captures authentic, genuine, and in-the-moment insights. Sago is a leading global research partner that puts the human voice at the center of everything we do. A global strategic activity-based research platform with integrated AI for deploying and analyzing online consumer and B2B qual research studies.

A staggered approach prevents marketers from spreading themselves too thin. Later, we’ll cover specific types of B2B marketing that you can integrate under each of these strategies. Strategizing is the core of any B2B marketing strategy — not implementing specific tactics like blogging or SEO. In this list, we could have easily shared specific marketing tasks you can do, such as creating online content or publishing short videos. To create a marketing plan and strategy, start with a template. Marketers can then create a more effective strategy than if they jumped right into tactics and execution.

Gabay provides end-to-end market research that helps businesses make smarter decisions. Assembling the most articulate, creative, and reliable panels recruited to your exact specifications while you enjoy a positive, client experience. Isurus delivers research-based insights to help companies excel in B2B markets. Professional recruitment/placement of market research/insights professionals levels within the supplier, corporate, adv/media/branding communities. Midtown facility featuring 4 focus rooms and a creative space, all with spectacular views of the NYC skyline – plus Fieldwork-quality recruiting.